Matt\’s Cuppa

My take on tea, technology, and our environment

Google + DRM-Free Music = World Domination

Posted by telecommatt on August 13, 2007

More on the Google front. A partnership between gBox, Universal, and Google (which sounds rather complicated to me) is putting more DRM-free mp3’s out there to alienate iTunes and chip away at it’s marketing share. Google touts is as an advertising opportunity, but I don’t think anyone is likely to be fooled into thinking that this is not another small step into Apple’s DRM-laden territory.

On a seperate note, I just thought I’d mention that the formatting on the Forbes website makes it obnoxious to quote from!

Google Key to Latest ITunes Challenge
By ANICK JESDANUN 08.10.07, 4:53 PM ET

NEW YORK – Add gBox Inc. to the growing list of online music services hoping to chip away at iTunes’s dominance. NEW YORK – Add gBox Inc. to the growing list of online music services hoping to chip away at iTunes’s dominance.The Cupertino, Calif., startup was forced out of a stealth mode when Universal Music Group announced late Thursday it would test sales of some digital music without the customary copy-protection technology.Under the program, gBox will get referrals through ads Universal will buy through search leader Google Inc. (nasdaq: GOOG – news – people ), gBox Chief Executive Tammy Artim said Friday.Google will get standard advertising fees rather than a cut of sales under the arrangement. The ads, which would appear when a Google user searches for specific terms such as the name of an artist, will direct the user to gBox.The arrangement with Universal and gBox is separate from Google’s music search service, which directs users to online music stores when they search for specific albums or artists. The company says it does not get paid for such referrals, and it does not restrict links to a single retailer.Google, which has said it has no plans to create a music store of its own, described the new arrangement as strictly an advertising relationship.

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